About Rising Force
A growth firm for the age of AI, run by people who measure for a living.
We help property, education and purpose-led organisations get found, chosen and funded, using the oldest principles in advertising and the newest channels in existence.
What we believe
Six principles we don’t compromise on.
Outcomes, or else.
David Ogilvy’s motto was “We sell, or else.” We agree. It’s just that our clients’ sale is a let, an application or a pledge. Everything else is a means to it.
Facts persuade.
Specific, honest facts persuade better than adjectives. As it happens, they are also what AI rewards.
Yours, not ours.
Your accounts, your data and your content stay in your name. You can leave whenever you like and take everything with you.
A name, not a ticket.
Every account is led by a named senior operator, supported by specialists in copy, media and technical work.
We’ll tell you when to stop.
If a channel isn’t paying, you’ll hear it from us first, with the numbers to show why.
Claims you can stand behind.
Lettings, admissions and fundraising are regulated for good reason. We write to the CAP Code and to your sector’s own rules, because short-term clicks aren’t worth a long-term problem.
Leadership
Michael Kolb
Founder & Managing Director
Michael has spent his career in direct-response marketing, the discipline in which every advertisement is judged by what it brings in. Digital advertising campaigns he has led have generated millions in tracked sales across coaching, education, events, media and wellness.
He founded Rising Force to bring that discipline to AI search and the new advertising channels arriving with it, for organisations that would rather be recommended than merely seen.
He is a student of the old masters, from Ogilvy and Hopkins to Halbert and Abraham, and believes their principles have never been more useful than now.
In partnershipPartnership
Working with Studio Jouvay.
Rising Force works in partnership with Studio Jouvay, the brand, design and marketing studio behind identities, websites and campaigns for build-to-rent developments, universities, schools and charities.
Studio Jouvay creates the brand, the website and the campaign. We make it readable to AI, run the paid media where it fits, and measure what it earns. One team, from the first idea to the last booking.
Leadership on demand
Need someone to own growth?
For organisations without a senior growth lead, we offer a part-time Head of Growth who owns the plan, the budget and the suppliers, and answers to you.
The next step
Let’s talk
Before we speak, we run the ChatGPT Test on your organisation. On the call, we walk you through it: the questions your residents, applicants or supporters are asking, who AI recommends, and where you stand.
If we can help, we’ll tell you exactly how, and what it costs. If we can’t, we’ll tell you that too.