Charities
Donors ask AI who to trust. Be the answer it can stand behind.
AI doesn’t favour the biggest charity. It favours the one it can verify. We make sure ChatGPT, Perplexity and Google’s AI can read your impact, quote your facts and name you when someone decides where to give, or where to leave a gift in their will.
30 minutes. No deposit. No obligation.
- Charity A, national animal welfare charity with a clear guide to leaving a gift source
- Charity B, funds veterinary research and publishes its impact each year source
- Charity C, rescue and rehoming, well regarded by supporters source
The case in three numbers
One gift in a will can pay for the sprint many times over.
the average share-of-estate gift left to a UK charity in a will in 2025. The sprint costs £3,500, once.1
the AI search visibility score of one of Britain’s best-known charities. A famous name is no guarantee of being named.2
fall in views of one UK health charity’s leukaemia page in a year, as AI answers replaced the click. Being the source is no longer enough.3
The questions we test
We start where your supporters start.
Before your sprint, we build 20 to 40 questions like these and ask each one across ChatGPT, Perplexity and Google’s AI, several times over.
“Which animal charity should I leave a gift to in my will?”
“Is [your charity] a good charity?”
“Youth clubs in Lambeth looking for volunteers?”
“How much of my donation actually reaches the animals?”
Legacy giving in particular is researched quietly, often alone, and increasingly with AI. The answer that person reads should be accurate, and it should include you.
What we fix
Four reasons good causes go unmentioned.
Impact written as facts
Numbers, outcomes and where the money goes, in plain text AI can quote, rather than locked inside an annual-report PDF.
One story, everywhere
Your website, your Charity Commission register entry and your annual report saying the same things, so AI can check you and trust you.
Legacy pages that answer, plainly and kindly
How to word a gift, what it will fund, who to speak to. The practical questions people ask before they ever call a solicitor.
The angle only you have
Lived experience, expert knowledge and the specific work only you do. AI likes to cite a distinctive voice, which is where smaller charities can win.
Three ways to work with us
Most charities need only the first step.
We measure what matters to a fundraising team: legacy enquiries, pack requests, donations and volunteer sign-ups.
AI Visibility Sprint
Your legacy, impact and donate journeys made readable, quotable and verifiable in fourteen days. No media cost at all.
£3,500 onceregistered charities: ask about our charity rate 2 · Stay foundAI Growth Concierge
For charities with a year-round legacy or appeals programme: monthly tracking, fresh content for each appeal, fixes when the platforms change.
from £1,250/moonly after your sprint · never required 3 · Be chosenAppeals and legacy campaigns
Meta campaigns for appeals and legacy-pack requests, measured in pledges. Free options such as Google Ad Grants come first.
from £1,200/moplus ad spend, paid to Meta in your nameChatGPT Ads aren’t open to charity fundraising at the moment, which is one more reason the organic answer matters.
Questions
What fundraising teams ask us.
We’re a small charity. Is this for us?
Often, yes. AI draws on many sources, so a smaller charity with clear facts and a distinctive angle can be named alongside household names. Ask about our charity rate.
Is AI the right place for something as personal as a legacy?
It needs care, which is why the sprint isn’t advertising at all. It makes sure that when someone asks AI quietly, the answer about you is accurate and kind.
Do you follow the Code of Fundraising Practice?
Yes. Every claim is written to the Fundraising Regulator’s Code of Fundraising Practice and the CAP Code. Impact numbers come from your own published figures.
Our website traffic is falling. Is AI the reason?
Possibly. Several UK charities have reported falls as AI answers replace the click. The ChatGPT Test shows whether AI is using your content without naming you, which is the part you can fix.
Do we need an ad budget?
No. The sprint has no media cost at all. If paid media makes sense later, we’ll point you to the free options first, such as Google Ad Grants, before you spend a penny.
Will you change our brand or website?
No. We work within your existing site and design. Your brand stays exactly as it is; we add facts, structure and pages.
The next step
Book a 30-minute call
Before we speak, we run the ChatGPT Test on your charity. On the call, we walk you through it: the questions supporters are asking, the charities AI recommends, and where you stand.
If we can help, we’ll tell you exactly how, and what it costs. If we can’t, we’ll tell you that too.
P.S.Ask ChatGPT where to leave a gift for your cause tonight. If your charity comes up, splendid. If it doesn’t, someone else is receiving that conversation.