Paid Social · Meta
Viewings, applications and pledges from Meta, one test at a time.
Facebook and Instagram are still where many renters, families and supporters first meet a new place, course or cause. We run Meta campaigns the way direct-response advertisers always have: every ad a test, every test measured in outcomes, and nothing kept that doesn’t pay.
Our track record, from campaigns in other sectors
in tracked sales from digital advertising campaigns we have run.
return on ad spend for a UK wellness media brand.
in sales from just $13,813.78 in ad spend, in a single launch.
How we work
Five disciplines, one measure.
Pretty ads are easy. Ads that fill buildings, courses and appeals, month after month, take method.
Offer and angle
Before a single ad is made, we find out what your renters, applicants or supporters actually want, in their words. The right angle beats the right budget every time.
Ads that earn attention
Hooks, scripts, statics, video and creator content, built on the brand your studio made and judged by what they bring in.
Structured, ruthless, constant
We test one variable at a time, cut losers quickly and put money behind winners. The control ad has to keep earning its place.
The decision after the click
Most people don’t decide on the first visit. We build the email and retargeting sequences that bring them back: viewing reminders, open-day follow-ups, legacy-pack nurture. That is where much of the return hides.
In outcomes, not likes
Weekly reports in enquiries, viewings, applications and pledges, and what each one cost. If a number doesn’t move your target, it doesn’t lead the report.
Investment
Our fee covers strategy, creative, testing and management. Your ad budget is separate: it is paid directly to Meta, in your name, and we never hold it.
Running ChatGPT Ads as well? Ask about combined pricing.
Questions
About paid social.
Why is the ad spend separate from your fee?
Because it is your money and should sit in your account, under your control. Our fee pays for the thinking and the work. Your budget pays Meta for the audience. Keeping them apart keeps everyone honest.
How much should we spend?
Enough to reach a clear verdict within the first month. We’ll recommend a figure on the call, based on what one let, one student or one supporter is worth to you, and how fast you need them, rather than a rate card.
We advertise homes to rent. Does Meta restrict us?
Yes. Housing ads run under Meta’s special ad category, which removes age, gender and postcode targeting and lookalike audiences. With the targeting stripped out, the creative has to find the right people. That is why we work so closely with brand studios, and why we test so hard.
Do you make the creative?
Yes. Concepts, copy, scripts and direction are ours. We work with your photography, footage and brand assets, and with your brand studio where you have one.
We already run Meta ads. What would change?
Usually the offer, the angles and the follow-up. We start with an audit of what you are running now, and tell you what we would keep.
We’re a charity. Is Meta worth it?
Often, for appeals and legacy-pack requests, if there is a budget for it. If there isn’t, we’ll start with the AI Visibility Sprint and the free options, such as Google Ad Grants, before you spend a penny.
The next step
Book a 30-minute call
Before we speak, we run the ChatGPT Test on your organisation. On the call, we walk you through it: the questions your residents, applicants or supporters are asking, who AI recommends, and where you stand.
If we can help, we’ll tell you exactly how, and what it costs. If we can’t, we’ll tell you that too.