Case studies · Meta Ads
£22 tickets that became £146,844. And 18,034 clicks at 6p each.
Two recent Meta campaigns. One filled a live event and turned it into £146,844 of sales. The other sent 18,034 UK readers to a single article for £1,155. Here is how each was built, and what the same thinking could do for an open day, an appeal or a development launch.
Case study 1 · Launch · Meta Ads
149 tickets at £22. £146,844 in total sales.
A UK coaching programme used a £22 live event as the doorway to a high-ticket programme. We filled the room, and the room did the rest.
£146,844Total launch sales, as tracked in the client’s own sales sheet
£10,394Meta ad spend, billed as $13,813.78
149Live event tickets sold, at £22 each
£985Total sales for every £22 ticket sold
The brief
The ticket was never the point.
The front end was a £22 ticket to a live event. The real business came after it: the event was the doorway to a high-ticket programme.
So the job was never just to sell tickets. It was to fill the room with the right people, then make sure the event and the follow-up turned the best of them into clients.
Ticket sales brought in £3,278. Total launch sales came to £146,844. Most came through Meta ads; some came organically, as they always do.
What we built
Five parts, one measure: sales.
Every part was judged on what it sold, not on clicks, reach or likes.
01 · Creative
Angles worth stopping for
The hooks, scripts and ads, written to stop the right people and quietly put off the wrong ones.
02 · Advertising
Six campaigns, tested side by side
Six campaigns ran in January and February 2024. Budget followed the results: by the end, two of the six were carrying about 80% of the spend.
03 · Sales page
One page, one job
A page built to turn a click into a ticket, and nothing else.
04 · Live event
A framework for the room
The structure of the event itself, so the people who came left knowing whether the full programme was right for them.
05 · Follow-up
The sale after the event
Follow-up sequences that brought undecided people back to the decision, and on to the high-ticket programme.
The evidence
Straight from the ad account and the sales sheet.
The same shape, in your world
A small yes, then a big one.
This was a coaching launch, not a school, a charity or a building. The mechanics are the same: fill the first step with the right people, then follow up until the bigger decision is made. Your numbers will be your own.
Schools & universities
Open day, then application
Fill the open day or the online taster with the right families and applicants, then follow up until they apply.
Education CharitiesEvent, then pledge
Fill the gala, the appeal launch or the legacy information evening, then nurture the conversation that leads to a gift.
Charities Property & build-to-rentViewing day, then lease
Fill the launch event or the viewing calendar from new audiences, then follow up until they sign.
PropertyCase study 2 · Traffic · Meta Ads · Tourism
18,034 UK readers sent to one article, at 6p a click.
For ANTO, Austria’s national tourism organisation, promoting the country to travellers in the UK.
18,034Link clicks through to the article
£0.06Per link click, to a qualified UK audience
£1,155Total ad spend
1 in 20Ad views that became a click (5.1%)
The brief
Cheap UK clicks are rare. In Q4, rarer still.
ANTO wanted UK readers on an article about Austria. Qualified UK traffic isn’t cheap: in our experience it frequently costs £0.20 a click or more, especially in a busy fourth quarter, when every advertiser is bidding for the same attention.
We got it for £0.06, under a third of that. No trick. Small, careful tweaks to the campaign, ad creative that earned the stop, and body copy interesting enough that people wanted to read on.
More than 206,000 people saw the ads, and about one in every twenty ad views became a click.
What could 18,000 visitors do for you?
How long does your website take to get 18,000 visitors?
For plenty of schools, charities and new developments, that is more people than the site sees in a year. This campaign did it in days, for £1,155.
Open day
18,000 people on your open-day page before the date, not after it.
Appeal
18,000 potential supporters reading why your appeal matters.
Launch
18,000 would-be residents on a new development’s page while the hoardings are still up.
Clicks aren’t sales on their own. They’re the start; what sits behind them decides what they’re worth. That’s what the first case study is about, and we build both halves.
The next step
Book a 30-minute call
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If we can help, we’ll tell you exactly how, and what it costs. If we can’t, we’ll tell you that too.
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